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About Us


Founder James 'Pappy' Rice

Founder James 'Pappy' Rice

Since 1936, J.E. Rice True Value has been supplying local builders and homeowners with their hardware and appliance needs. In 1956, the store move from old town Manassas to its current location in the Manassas Shopping Center on Mathis Ave.

J.E. Rice remains a family run business to this day with a third generation of Rices running the store. Steve, Jamie, and Chase Rice enjoy their work, which has always been a part of their lives.

We will continue to move along with the times," says Chase who also says the store has managed to survive for so many years because "we are customer friendly and offer many items that other stores do not offer." Customers going into the store will always find a willing employee to help them whether they are looking for hard-to-find metric bolt or screw or even a wood stove. "We always strive to be sure our customers leave with a smile - whether we were able to make a sale or not," says Chase Rice.

While the company no longer sells tires or many other automobile accessories it once did under the name of J.E. Rice Western Auto, it does handle Interstate batteries, and waxing and polishing supplies. For the home kitchen there are all types of supplies, ranging from iron skillets to pressure cookers along with a full line of canning supplies. All types of garden supplies are available including rakes, hoes, shovels, working gloves and weed killers. Grass seed and insect repellents are included in the garden section - even ax handles.

Steve Rice Jamie Rice

Steve and Jamie Rice

JE Rice Customer Service

J.E. Rice Customer Service